Getting StartedIntroduction

Introduction to Aim

Welcome to Aim - the unified metrics platform designed to help organizations track, analyze, and optimize their key performance indicators across all business systems.

What Problem Does Aim Solve?

Modern businesses use dozens of different tools:

  • Sales teams use Salesforce, Outreach, and Gong
  • Marketing teams use Google Analytics, HubSpot, and Mailchimp
  • Finance teams use Stripe, QuickBooks, and NetSuite
  • Engineering teams use GitHub, Jira, and Linear

Each tool has its own metrics, dashboards, and reporting. This creates:

  • Data silos - Important metrics are scattered across different platforms
  • Manual work - Teams spend hours compiling reports from multiple sources
  • Lack of visibility - Leadership can’t see the full picture
  • Alignment issues - Teams struggle to track progress toward shared goals

How Aim Helps

Aim solves these problems by providing a unified platform that:

1. Connects All Your Systems

With 60+ pre-built integrations, Aim connects to all your business tools in minutes. Each integration is designed to be:

  • Easy to set up - Step-by-step guides with estimated setup times
  • Secure - Enterprise-grade security with encrypted credentials
  • Reliable - Automatic syncing with configurable refresh cadences

2. Centralizes Your Metrics

Once connected, Aim automatically:

  • Imports metrics from all your systems
  • Creates unified dashboards
  • Tracks changes over time
  • Provides data lineage and trust scores

3. Aligns Your Teams

Aim helps organizations:

  • Set and track OKRs (Objectives and Key Results)
  • Assign metrics to teams and individuals
  • Monitor progress in real-time
  • Celebrate wins and identify issues early

4. Delivers Insights

With AI-powered analytics, Aim:

  • Identifies trends and anomalies
  • Provides actionable recommendations
  • Generates automated reports
  • Answers questions in natural language

Key Features

System Integrations

Connect to 60+ platforms including Google Analytics, Salesforce, Snowflake, Stripe, Slack, and more. View all integrations →

Metrics & KPIs

Define, track, and visualize metrics from any source. Create custom calculations and aggregations. Learn about metrics →

OKR Management

Set objectives, define key results, and track progress across your organization. Set up OKRs →

Real-Time Dashboards

Build custom dashboards with drag-and-drop widgets. Share with your team or embed in other tools. Customize dashboards →

AI Intelligence Hub

Ask questions about your data in natural language. Get insights and recommendations powered by AI.

Automated Reports

Schedule reports to be sent to Slack, email, or Teams. Keep everyone informed without manual work.

Who Uses Aim?

Aim is designed for organizations of all sizes:

  • Startups - Get a unified view of key metrics as you grow
  • Mid-market companies - Align teams and scale operations efficiently
  • Enterprises - Centralize metrics across departments and geographies

Teams that benefit from Aim:

  • 📈 Sales - Track pipeline, conversions, and revenue
  • 🎯 Marketing - Monitor campaigns, leads, and attribution
  • 💻 Engineering - Measure velocity, quality, and incidents
  • 💰 Finance - Analyze revenue, expenses, and cash flow
  • 👥 HR - Track hiring, retention, and engagement
  • 📊 Data - Centralize and govern organizational metrics

Getting Started

Ready to get started with Aim? Here’s what to do next:

  1. Quick Start Guide - Get up and running in 15 minutes
  2. Core Concepts - Understand how Aim works
  3. Connect Your First Integration - Link your business systems
  4. Create Your First Metric - Start tracking what matters

Need Help?

IntroductionQuick Start